Contact Backroom Ops
Need help with Shopify day-to-day ops — orders stuck in limbo, stock that does not match the shelf, a Xero mismatch, or a Merchant Center disapproval you are tired of refreshing? Email a named person at Backroom Ops. You will not get an autoresponder from a bot, and you will not be asked to fill a fake form that goes nowhere.
Emma answers inbound mail as the named operator for Backroom Ops. Replies go out within one New Zealand business day (Monday–Friday). Diagnostic Meet invites may include Jay as principal. Primary mailbox: hello@backroomops.co.nz. Operator line: emma@backroomops.co.nz.
We work Monday–Friday, 9am–5pm NZT. We are based in Hamilton, Waikato, New Zealand, and operate as a remote team — there is no shopfront to visit. That keeps overhead low and response times focused on your store, not a queue at a counter.
If you already know you want the free diagnostic, you can also book from the homepage. Same team, same inboxes.
Before you email
- Your Shopify store URL (myshopify.com or custom domain)
- What is wrong or what you want fixed first (orders, stock, Xero, feeds, apps — one sentence is enough)
- Whether you sell mainly in NZ, AU, or both
That short context lets Emma prepare a useful reply instead of a generic “tell us more.” We do not need payment credentials, full admin passwords shared by chat, or a signed contract before a first conversation.
Prefer a structured start? Use the diagnostic request on the homepage and choose a time for a call, or email directly. Either way, a person reads it.
What happens after you email
- A person reads it. Emma replies within one NZ business day with a direct answer, a short list of questions, or a Google Meet time if the problem is easier to look at together.
- You get something useful whether or not you go further. For a store or site problem that means a written note of what we think is wrong and what we would do first, in plain language, with no obligation.
- If you want us to do the work, you approve it first. We propose, you approve, we execute and log it. Nothing goes live in your store, your Google Business Profile or your site without your say-so, and you can stop month to month.
What we can help with
Shopify store operations (orders, stock, Xero, Merchant Center, apps, access); getting found in Google, Maps and AI assistants; an AI front desk or back-office assistant that drafts for a person to approve; custom automations between the tools you already use; single-job agents built on the platform you already have; and teaching your team to run any of it themselves. Our services page lists each one on a single page.
What we do not do
We do not guarantee rankings or AI placements. We do not take your owner login, bank details or payment credentials, and we will not ask for them by email. We do not start work without a written scope and your approval, and we do not lock you into a contract. If your problem is outside what we do, we will say so and point you somewhere better.
Common questions
Do you take phone calls?
Email first. It gives us the context to be useful, and if a call would be quicker we send a Google Meet link in the reply. Diagnostic calls are booked from the home page.
Do you need access to my store to reply?
No. Your store or website address and a sentence about the problem are enough for a first reply. Access is only requested if you decide to go ahead, and only for the scope you approve.
Is the diagnostic really free?
Yes. No card, no contract, and the written notes are yours to keep or take to someone else.
Do you work outside Hamilton?
Yes. Everything we do happens online, so we work with businesses across New Zealand and with Australian stores on the same tools. Hamilton is where we are based; there is no shopfront, and most clients never need one.