Get found on Google and in AI answers: ChatGPT, Claude, Perplexity and Google AI Overviews.
SEO and GEO for New Zealand businesses. We’re early adopters of AI search and ahead of the game on the search terms still open in the NZ market, and we lead businesses into GEO before their competitors get there. It starts with a free report on where you show up today.
Value before you pay. Keep the report either way. Ongoing work is month to month: minimum commitment is one month at a time, no lock-in. No fake “#1” or guaranteed AI placement promises.
An AI front desk and back office for owner-led businesses
Beyond search: our Front Desk answers calls, texts and emails in the owner’s voice, and our Backroom agents do the admin, from builders’ variations to advisers’ document chasing. A person approves every action.
SEO and GEO, together
Customers still search Google. More and more of them also ask an AI assistant: “who’s a good accountant in Hamilton?”, “best place to buy this in NZ?”. GEO (generative engine optimisation) is the work of making your business clear and citeable enough that those answers can name you. It builds on classic SEO rather than replacing it, so we do both.
AI answer checks
We ask ChatGPT, Claude, Perplexity and Google AI Overviews the questions your customers ask, and log who gets named. Re-checked on a fixed question list, so you can see change over time.
Citeable identity
Consistent name, address and phone, a tidy Google Business Profile, and real reviews, so assistants and Google see one clear business.
Answer-first pages
Pages that answer the customer’s question in plain language, early, with structured data that matches what’s on the page.
Crawler access
Robots.txt and site settings that let AI search crawlers such as OAI-SearchBot and Claude-SearchBot read your site.
Classic SEO
Keywords you can realistically win, competitor gaps, technical fixes and local pages. Still the foundation for AI answers.
Nobody can guarantee an AI assistant will name you, and we won’t pretend otherwise. What we can do is make you a clear, credible answer and track what happens. Start with GEO in plain English, ChatGPT, Claude and Google AI Overviews.
Why start now
AI search is still new in New Zealand. We’re early adopters: we’ve been working on how ChatGPT, Claude, Perplexity and Google AI Overviews choose who to mention, and we’re ahead of the game on the search terms still available in this market.
We lead businesses into GEO and AI search early, while the ground is still open, not after a competitor has already become the answer.
Pretty sites don’t matter if they don’t answer the problem
Customers don’t search for “beautiful homepage”. They search for a problem: a plumber who can come today, a product that fits, a store that actually ships. If your site doesn’t answer that problem in plain language and make the next step obvious, design polish won’t save it.
We prioritise: match the search → say the answer early → clear call to action → then tidy trust and layout.
What you get free
Every engagement starts with a free search report covering Google and AI search. It’s a real plan, not a teaser.
Site analysis
What’s stopping enquiries and rankings, in plain English.
AI search snapshot
Whether ChatGPT, Claude, Perplexity and Google AI Overviews name you for the questions that matter.
Keywords & competitors
Phrases worth chasing, and who already owns them.
Roadmap to top 5
A realistic timing band for agreed phrases — not a fake “#1 tomorrow” promise.
DIY or DFY path
Checklist you can hand to a developer — or we implement with your approval.
Get found — DIY or done-for-you
Google rank, AI search visibility, keywords and competition analysis, explained so you can speak about them confidently.
You (or your developer) ship the fixes
You get the report, priority list, and checklist. We stay available month to month if you want a later review.
We implement; you approve
We curate the changes on your live site or store. AI helps draft; a person reviews; nothing critical goes live without your say-so. See how a Growth operator works →
AI search questions NZ owners ask
Exact-style wording from ChatGPT PAA, plus Claude and Google AI Overviews questions NZ owners ask. Short answers; deeper guides linked. No ChatGPT / Claude / AI Overview placement promises.
How do I get mentioned in ChatGPT?
Become citeable: consistent NAP, NZ answer pages, tidy Google Business Profile, real reviews, allow AI search crawlers. Mention / recommend guide →
How do I do SEO for ChatGPT?
Classic SEO plus extractable answers and OAI-SearchBot access — not a paid ChatGPT auction. SEO for ChatGPT →
How do I appear in ChatGPT results?
Crawlable HTML, answer-first pages, entity consistency, monthly question logs. Rank / appear guide →
How do I get listed on ChatGPT?
No organic directory — “listed” means named or cited from public sources you improve. Get listed / mentioned →
How do I rank in ChatGPT search?
There is no official page 1. Being seen means being named or cited. Fix identity, publish answers, re-check monthly. Full guide →
Is SEO dead now with AI?
No. Google and Maps still drive most NZ discovery; AI adds another citation surface. Honest answer →
How do I rank on AI results?
No single AI leaderboard — track citations per tool (Overviews, ChatGPT, etc.). AI Overviews →
How to rank in Claude and get your business seen?
No official Claude page 1 — being seen means named or cited. Clear NZ pages, NAP, GBP, allow Claude-SearchBot / Claude-User. Claude hub →
How to get Claude to recommend my business?
Earn recommendations with consistent identity, NZ answer pages, reviews, and crawler access — no guarantees. Recommend guide →
How to show up in Google AI Overviews?
Google says normal SEO + indexed + snippet-eligible; no special AI schema. Eligibility ≠ guaranteed citation. AI Overviews (NZ) →
Do I need special schema for AI Overviews?
No — Google Search Central says foundational SEO only; accurate schema that matches the page still helps Search generally. Schema answer →
Is SEO enough for Google AI Overviews?
Necessary for eligibility, not a placement promise. Entity, feeds, and measurement still matter. Honest answer →
Allow Claude-SearchBot in robots.txt?
Yes for search visibility — ClaudeBot (training) vs Claude-SearchBot vs Claude-User are separate. Claude robots guide →
How do I outsource Shopify store ops?
Weekly checklist + approval gates. From NZ$790/mo ex GST, month to month, minimum commitment one month at a time, no lock-in. Outsource ops → · Shopify operators
What is Domain Rating (DR) from Ahrefs?
A 0–100 link-strength score for context — not Google’s grade, not a ChatGPT rank. DR explained → · Glossary
What “DR” actually means
Domain Rating (DR) is a 0–100 score from Ahrefs (an agency-level search research tool we use — see Tools we use) that roughly reflects how strong your site’s backlink profile looks compared with others. It is not Google’s official score and it is not a guarantee of ranking. Think of it as a reputation meter for links — useful for comparing you with a competitor, not a magic number. Your free report will show your DR in context, next to the phrases that actually drive customers.
We use AI tools — on purpose
That means you don’t have to spend nights figuring out prompts, settings and half-finished tools. AI drafts research, copy and change lists faster. A person checks the work. You stay in control: on search work, on Shopify operators and on custom automation, changes that matter are approval-gated and logged.
If you’re curious about AI but don’t trust a black box on your live business: this is built for you.
Know what your ads are actually doing
I got sick of paying Google Ads money without understanding — or being able to track — exactly what was working. We built a weekly system for that.
The weekly ads review
A NZ retail store was running Google Ads the way most small shops do: set up once, topped up monthly, rarely looked at. The owner knew the total spend but not which part of it was producing orders.
Our weekly run went through the account and came back with a plain list of keywords and ads that had taken clicks for weeks with no sales behind them. Several were broad terms pulling in people who were never going to buy. It also listed the few campaigns that were quietly doing the work.
The suggestion was to pause the dead weight and move that budget to what was already converting. The owner read the list, queried two items, kept one running for another fortnight, and approved the rest.
Within two weeks the same budget was pointed at products that sell, and the owner could say what the spend was doing.
Nothing moved without sign-off: we suggest, you approve, then we execute.
The best seller that went missing
A NZ online store noticed Shopping sales had gone soft and assumed it was a quiet month. It wasn't. Merchant Center had disapproved a group of their best-selling products over a data mismatch between the feed and the product pages. Those listings had stopped showing, with no alert anyone had seen.
The weekly run picked it up because spend on those products had dropped to nothing while the rest of the account carried on as normal. We traced it to the disapproval and identified the fields causing it. We then put the fix in front of the owner: what was wrong, what we would change in the product data, and which listings it affected.
They approved it that day. We corrected the data and resubmitted, and the products were back in Shopping within the week. Sales on those lines picked up again soon after.
The owner's comment was that they would not have found it for another month.
Same rule as always: we flag it and suggest the fix, a human approves, then we execute.
What this looks like
Illustrative examples based on the kinds of problems we find in NZ small businesses. Details are generalised.
The pitch: The big company's back office, for a business your size. You approve everything.
Small business
Local search
Chains win the broad searches. We help you win the local and specific ones, where knowing your stuff counts.
Google listing
Hours, services, photos and questions kept right, every week, because it is the first thing customers see.
Reviews
A polite ask in your words, and a calm draft reply to every review. Complaints always come to you first.
Ads
A small budget aimed at people you can actually serve, checked weekly. You approve every change.
AI search
We check what AI tools say when locals ask for a business like yours, and fix the gaps. No promises about placement.
Where to start
One job, fully visible, approved by you. Then the next.
Shopify stores
Merchant Center
Products disapproved and nobody sure why. We find the cause, show you the fix, and get them back into Shopping once you approve.
Google Ads
A weekly list of what is spending without selling, and where that budget would work harder. You approve the moves.
Xero and stock
Sales that match your books and stock counts you can trust. Your bookkeeper approves the mapping.
Store watch
Someone checking the checkout, the apps and the speed every week, and telling you before your customers do.
Converting website — build or plug in
Need a site that answers the customer’s problem? We can help shape one. Already have a site? We plug into your platform and curate the fixes there.
Platforms we connect to
Shopify
Native connector — products, content, ops.
Webflow
Native connector — pages, CMS, structure.
WordPress.com
Native connector — pages, posts, site care.
Custom connectors
Self-hosted WordPress.org and other stacks — Jay builds a connector when it’s the right fit.
More ways we help
Search is where we lead. These run alongside it as separate products, and every one keeps a person reviewing and you approving what matters.
Stop running Shopify by hand
We use AI to handle routine store work: catalogue, feeds, inventory checks, order exceptions, Xero hygiene. A person reviews it and you approve changes. NZ$790 / month ex GST, month to month, minimum commitment one month at a time, no lock-in. Shopify operators →
Workflows for service teams buried in manual process
Bespoke AI workflows and agents for onboarding, scheduling, admin, reporting handoffs and inbox triage, scoped to how your team works. Featured examples for accountants, law firms and agencies. From NZ$3,500 + GST. Custom automation →
Video and voice content
A consented AI avatar and voice of you for short videos you approve, labelled as AI. AI Clone →
Shopify listings for search — and for AI shopping
Overwhelmed by “AI for ecommerce”? Start simple. We help create and tidy product listings so people, Google, and shopping agents can understand what you sell — clear titles, descriptions and attributes. You see the draft. You approve. No leap of faith required.
Install the system in your business
Want the process inside your team — not a one-off fix? We can set up who approves what, what gets logged, and what runs monthly, so you’re not dependent on one person’s memory.
Our guarantee
Search improvement + conversion clarity on the done-for-you work we agree in writing (90-day scorecard: trackable ranks where available, fixes shipped, and a simple “can a stranger tell what you do and what to do next?” test).
If we miss agreed targets for reasons inside our control, you choose: we keep working at no extra monthly fee until they’re met, or a fair credit on the next month.
We don’t sell fake “#1 Google” promises. We do give a realistic roadmap toward top 5 on agreed phrases — and we stand behind the improvement work.
Speak the language (quick glossary)
No jargon required. If a report or call mentions a tool or term, this is what it means in plain English.
Tools we use (agency stack)
These are the same class of tools larger agencies pay for. We use them so your free report and ongoing work are based on real search and store data — not guesswork.
| Tool | What it is (in plain English) |
|---|---|
| Ahrefs | An agency-level search research platform. It helps us see which phrases people type into Google, which brands and sites already rank for them, how strong a site’s links look, and where the gaps are. When we talk about keywords, competitors, or Domain Rating (DR), the data usually comes from here. |
| Google Search Console | Google’s free dashboard for your site — which searches already show you, clicks, and technical issues Google noticed. |
| Google Ads & Merchant Center | Where paid search and Shopping ads live. We use them to see what’s spending, what’s converting, and when products get blocked from Shopping. |
| Shopify | The store platform many of our clients run. Catalogue, checkout, apps, and day-to-day ops live here. |
| Webflow / WordPress | Common website builders we connect to for content and conversion fixes (same idea as Shopify, for non-store sites). |
| Xero | Accounting software. On store-ops work we keep product, stock, and invoice hygiene tidy so the books match the shop. |
Terms you’ll hear
| Term | What it means for you |
|---|---|
| Google rank | How high you show for a search phrase customers actually type. |
| Keywords | Those phrases — chosen for what you can realistically win. |
| Competition analysis | Who ranks today, what they do well, where the gaps are (often using Ahrefs plus your own Search Console data). |
| Converting site | Visitors become enquiries or sales — clear offer and next step. |
| DR (Domain Rating) | A 0–100 link-strength score from Ahrefs — useful context when comparing you with a competitor, not Google’s official grade and not a ranking guarantee. |
| ChatGPT mention / citation | A time your business or page is named in an assistant answer. Not a Google ranking position and not stable — we track with a fixed question log. |
| AEO / GEO | Answer / generative engine optimisation — making your pages citeable in AI answers. Overlaps classic SEO; not a paid placement product. |
Guides
Short practical notes for NZ businesses on ChatGPT, Claude and Google AI Overviews, GEO, local SEO, and Shopify store ops.
GEO in plain English
What generative engine optimisation is, and what it isn’t.
Getting ChatGPT to recommend you
Become citeable, not “listed”. No placement promises.
Local SEO: Hamilton & Waikato
Real town pages for the places you already serve.
Competing with the chains
Win local and specific searches where big-box is weak.
Neglected Google Business Profile
Wrong hours and stale photos — fixed with your approval.
Google reviews, done properly
A polite ask and calm replies without breaking the rules.
Google Ads on a small budget
Aim modest spend at people you can actually serve.
Where to start with AI
One visible job you approve — then the next.
All guides →
AI search, Merchant Center, Xero, stock sync, and more.
Get your free search report
Tell us your site or store URL and choose a time that suits you for a call. Emma replies within one NZ business day to confirm. You’ll get analysis across Google and AI search, a real plan, and a realistic top-5 roadmap — yours to keep. Interested in Shopify operators or custom automation? Book here too and say so in the note.