You don’t have to run Shopify by yourself anymore.
We use AI to take the routine store work off your plate, and a person checks everything it produces. That’s what a Shopify operator is. You approve anything that touches money, stock or what customers see. NZ$790 / month ex GST. Month to month. Minimum commitment is one month at a time. No lock-in: stay as long or as little as you like.
What a Shopify operator is
Running a Shopify store means a long list of small jobs that never stop: products to tidy, feeds that break, stock that drifts, orders that get stuck, and books that don’t quite match the shop. Most owners do all of it themselves, by hand, late at night.
You don’t have to anymore. A Shopify operator is how we take that routine work off you. We use AI to automate the checking and drafting: it goes through your store, spots what needs attention and prepares the fix. A person reviews the work before it reaches you. You approve anything material, and only then does it go live. Every change is logged.
Want your store found on Google and in AI answers as well? That’s the Growth operator: same price, a different job, and you can hold both.
Honest about the AI: AI is fast at first drafts and repetitive checks. It is not trusted as an unsupervised admin on your live store. It prepares, a person checks, you decide.
What it takes off your plate
Catalogue and collections
Product titles, descriptions and collections kept accurate and consistent. AI drafts the tidy-ups from your own product facts; you approve claims, sizing and anything that must match the real product.
Merchant Center and Shopping feeds
Disapproved products triaged and traced back to the product fields causing them. We show you the fix and resubmit once you approve.
Inventory checks
Stock buffers and oversell flags watched, so you hear about a stock problem before a customer does.
Order exceptions
Stuck orders sorted into a queue, with reply drafts written from your own policies. You still make the refund, address and goodwill calls.
Shopify and Xero hygiene
Mismatches between sales, payouts and your books hunted down and flagged. Your bookkeeper keeps the final say on mapping and GST coding.
Store watch
Checkout, apps and speed checked every week, with a review checklist before app and theme updates, so problems reach you before they reach customers.
Listings for search and AI shopping
Clear titles, descriptions and attributes so people, Google and shopping agents can understand what you sell. You see every draft first.
What stays with you
You remain the store owner. These never go live without your written approval:
- Refunds outside a playbook you have agreed
- Price and discount changes
- Inventory quantity rewrites
- Theme or app installs that affect checkout or customer data
- Publishing or unpublishing products or collections
Approval can be by email, ticket or whichever channel we agree at kickoff. See our terms for the full wording.
How it works
- Free call. We look at your store together and agree what the weekly work covers.
- Scoped access. You invite us as a collaborator or staff account with only the permissions the work needs.
- Weekly rhythm. AI runs the checks and prepares drafts; a person reviews them.
- You approve. Changes that matter come to you in plain English, in a short block you can clear quickly.
- Logged and reported. Every change we make is written down, so you always know what happened and why.
Pricing
Routine store work, handled
NZ$790 / month ex GST. Month to month. Minimum commitment is one month at a time. No lock-in: stay as long or as little as you like. Cancel any time before the next billing cycle.
- AI-assisted checks and drafts across catalogue, feeds, inventory, orders and Xero hygiene
- A person reviews every piece of work
- You approve every material change
- Every change logged
Start with a free call
We look at your store with you and tell you honestly whether an operator is worth it for you right now. No obligation.
Write “Shopify operator” in the note box.
Access and safety
- We work through collaborator or staff access scoped to the job.
- We never ask for, and do not accept, payment-processor secret keys or bank credentials.
- You can revoke our access at any time.
- We are an independent operator, not Shopify Inc. or Shopify Support.
Common questions
What is a Shopify operator?
A Shopify operator is a monthly service that runs the routine side of your store for you. At Backroom Ops, AI does the first pass on checks and drafts, a person reviews the work, and you approve any material change before it goes live. Every change is logged.
Is it AI or a person?
Both. AI does the repetitive checking and drafting because it is fast at first drafts. A person reviews what it produces and talks to you. AI never has unsupervised control of your live store.
What do I still decide?
Anything material: refunds outside an agreed playbook, price and discount changes, inventory quantity rewrites, theme or app installs that affect checkout or customer data, and publishing or unpublishing products or collections. Nothing like that goes live without your written approval.
How much does it cost?
NZ$790 per month excluding GST, billed month to month. Minimum commitment is one month at a time. No lock-in: stay as long or as little as you like. Cancel any time before the next billing cycle.
What access do you need?
A collaborator or staff account scoped to the work. We never ask for payment-processor secret keys or bank credentials, and you can revoke our access at any time.
Do you build new themes or stores?
Build projects are separate from weekly store ops. If you need a site or theme change, we talk it through on the free call and scope it separately.
Read more
- 7 Shopify ops tasks AI can draft (you still approve)
- How to outsource Shopify store ops in NZ
- Why Shopify approval gates matter
- AI Shopify operator vs VA vs agency
- Weekly Shopify store management checklist
Book a free call
Tell us your store URL and pick a time. Emma replies within one NZ business day to confirm. Write “Shopify operator” in the note box so we know what you’re after.