Be the firm people find for the work you do
People rarely search for a firm by name. They search for the problem: who to see about a will, a separation, a first home, GST or a tax bill. Google, its AI answers and ChatGPT then pick the firms whose websites say plainly what they do, for whom, where and at what price. We make your website say that.
Start with a free search report
- How your firm shows up in Google, Google AI Overviews and ChatGPT for the work you want more of, in the towns you serve.
- What clients look for that your site does not show. Usually a page for each area of work, published prices or fixed fees, online booking, whether the first meeting is free, and how to get urgent help.
- The three changes that would move enquiries most, in order. The report is yours to keep whether or not you go further.
Send your website address; we reply within one NZ business day.
If you want us to do the work
Our growth operator service is NZ$790 a month, month to month, with no lock-in. Every two weeks you get a short report: here is the problem, here are the facts, here is the change we suggest. Nothing goes live until a partner or your practice manager approves it.
- A clear page for each area of work, written for the questions clients actually ask.
- Fee and fixed-price pages, if you choose to publish prices.
- Online booking and an accurate Google Business Profile.
- Structured data so Google and AI assistants can tell what your firm does and where.
Our directories and your listing
Backroom Ops publishes Hamilton Lawyer, NZ Lawyers, Hamilton Accountants and Find an Accountant. Listings, scores and order there are free and cannot be bought. Every score comes only from facts on the firm's own website, under the same published rules for every firm. Working with us has no effect on your listing.
Common questions
Will working with Backroom Ops change our listing or score?
No. Listings, scores and order on our directories are free and cannot be bought. Scores come only from what a firm's own website shows, under the same published rules for every firm. If your website changes, your score changes for the same reason it would for any firm.
Can you guarantee a position on Google or in AI answers?
No, and be wary of anyone who does. You get a realistic timing band for the searches we agree on, you see the work every two weeks, and you can stop whenever you like.
What do you need from us to start?
Your website address. If you go ahead, access to the site and your Google Business Profile, and a partner or practice manager who can approve wording.
Do you pay or take referral fees?
No. We are paid only by the firms we work for, at the published price, and we never take money from anyone for a listing or a position.